CRO
Conversion rate optimisation: improve journeys towards a defined customer action.
Kanao services
Customer Conversion & Retention
Turn interest into action — and a purchase into a relationship.
We help brands connect their marketing with the decisions customers need to make. From the first enquiry to a future purchase, we focus on relevance, clarity and the next useful step.
What this service covers
Landing-page optimisation
Strengthen messages, information, usability and calls to action.
Booking & enquiry journey reviews
Identify obstacles and unanswered questions.
O2O — online-to-offline
Connect digital activity with physical visits and purchases.
CRM marketing
Use available customer information to support relevant communications.
Lifecycle marketing
Plan engagement before, during and after the experience.
Email & messaging campaigns
Reach opted-in audiences through suitable channels.
Retention & reactivation
Create reasons for customers to engage again.
Customer advocacy
Encourage genuine feedback and recommendations.
What your team receives
- A customer-journey assessment
- Prioritised improvements
- Relevant pages, content or communication sequences
- A measurement plan based on available systems and data
- Recommendations for continued improvement