Measurement strategy & KPI planning
Agree the measures that matter before the campaign begins.
Kanao services
Kaizen (Measurement, Analytics & Application)
Understand what is working and what to improve.
We agree the measures that matter before a campaign begins, then interpret results in the context of your objectives. Reporting should help your team make decisions.
What this service covers
Conversion & campaign tracking
Set up tracking so results can be trusted.
Channel & campaign reporting
Regular reporting your team can act on.
Marketing attribution
Understand which activity contributed to results, within the available data.
Creative & A/B testing
Test messages and creative to learn what works best.
Customer-value analysis
Understand the long-term value of different customers, where sufficient data exists.
Incrementality testing
Measure the additional results a campaign created, where the campaign and data support it.
What your team receives
- An agreed measurement framework
- Clear reporting
- An explanation of important findings and data limitations
- Prioritised next actions