Market & competitor research
Size the opportunity in each market and understand who you are really competing with.
Kanao services
Strategy & Market Intelligence
Understand the audience before choosing the message.
We investigate how your priority audiences discover, evaluate and choose brands and experiences in Japan. Those findings become a practical direction for your brand, content and campaigns.
What this service covers
Audience segmentation
Identify the groups most likely to value your brand, and what each needs to hear.
Customer journey mapping
Map how people discover, compare and decide — before, during and after their time in Japan.
Brand positioning & messaging
Define what makes you distinctive, and how to say it in each market.
Channel strategy
Decide which channels to use, the role each plays and how they connect.
Social listening & customer-question analysis
Learn what people already say and ask about your category, in their own words.
Seasonal & campaign planning
Plan activity around the seasons, holidays and decision windows that matter.
What your team receives
- A clear audience and market assessment
- Recommended positioning and key messages
- A channel plan with defined roles
- A campaign brief covering objectives, deliverables and measures